Market Research
We provide a range of services for both business and consumer research. All our projects are carried out within industry guidelines and we balance this professionalism with commitment, honest hard work and a level headed approach.
Projects range from small one-off studies to larger scale strategic brand development studies. Clients include publishers, professional and trade associations, tourist boards, food manufacturers, leisure providers, cosmetics, pharmaceuticals, automotive, local authorities and many more.
• Brand awareness • Brand communications • Market entry studies • Product testing and positioning • Tracking • Market positioning • Employee satisfaction • Competitor studies
Discussion groups and mini groups • Depth interviews (face to face and telephone) • Questionnaires • Mystery shopping • Online surveys • Test the Water surveys • Desk research • Profiling • Panels
We’ll listen to your objectives and take into
account your budget and schedule before developing a market research proposal.
No expensive hotels, no unreasonable travel costs, just creative, finely
tuned research with insightful interpretations, conclusions and actionable
recommendations.
“Jane
ran our focus groups very skillfully. She had a good understanding of the
issues New Internationalist was interested in, and most importantly, gave
me many useful findings. We are implementing strategy and design changes
as a direct result of this research project.”
Amanda Synnott, Marketing Manager, New Internationalist
“Thanks
very much for this it is excellent. I shall be using these findings as part
of my submission to the board.”
Penny Simmonds (Training & Development Manager) CILIP
“Administration
of the whole evening (groups) was excellent. We were very impressed all
the way through and we hope to now get funding for second stage to recall
and talk further to a selection of these respondents.”
David Thomas PPA
