Case Studies

Case study: Marketing Communications Agency

An image study carried out on behalf of a global marketing communications and events organisation, involved in-depth telephone interviews with 25 of their key customers. These were very high profile corporates who worked closely with their agency so sensitivity, professionalism and confidentiality were absolutely crucial. Responses were very enlightening and have since be used by the client as a basis for further research to form a strategic plan for development of the brand.

Case study: Automotive

Research was commissioned to evaluate the needs of HNWI’s during the waiting period (three years+) for their prestigious, customised cars. It was crucial that customers were kept engaged with the model and the brand and research findings have been used to formulate ongoing brand communications. With permission of the respondents the groups were videoed for future viewing by Dealer Principals, to give them a better understanding of their role in the difficult incubation period.

Case study: Recruitment

This national personnel and recruitment agency wished to commission research to help them gain a better understanding of the feelings, opinions, motivations and perceptions of their stakeholders; customers, applicants;employees. Changes in employment legislation and an increasing shortage in available labour had eroded profit margins in the temporary recruitment industry. The company’s central costs were no long moveable and their future profitability had be placed on improved productivity from its field-based operations. The research took place using telephone interviews with two of the stakeholder groups and a postal questionnaire (in view of language barriers) for the temporary workforce. Findings have been used as a basis for the Company’s growth plans and results of the study were rolled out to all branches and summary findings to the workforce.

Case study: Libraries

In depth interviews with current and lapsed users supplemented with consultations with staff ,to develop a questionnaire to be quantified amongst the identified differing user groups. 50,000 sample spread over 30 Library sites with a response in excess of 80%.

Case study: Local Authority

A project talking to current service users with mild learning difficulties to gauge awareness and opinions of the introduction of the New Personalisation Agenda for Social Care. Groups were designed to encourage participation across a range of disabilities and carers, families and Day Care Centre staff joined in. Discussions were video recorded and participants were given written feedback and also invited to an edited showing of the video.

Case study: Publisher

A rebranding exercise for a publisher, with declining readership of one of their subscription only titles, to see how the title could be revitalised. Feedback, recommendations and vox pops were presented to the client at a series of presentations resulting in a re-design of the title with a review of the current editorial policy and team restructure. Groups were video recorded. See testimonial click here

Case study: Education – Heads of Departments for Art and Design and Design and Technology

The client wished to retain the success of its direct mail business to the education sector but with a strategic plan to adapt to capture new opportunities. Busy Heads of Departments at Upper Schools and Technology Colleges were invited to discussion groups. Feedback from the groups gave the client insight into the rapidly changing roles within education and how budgets and legislature would influence purchasing.